We’ll leave it here.
There is a definitional flaw with the Kenneth Goldsmith-Marjorie Perloff foundational experiment in theory: their retrieving the superordinate term conceptual to promote an array of processual practices — a categorical overreach. Little doubt the term conceptual evokes audacious gesture, readymades from Marcel Duchamp, legendary erasure of a hand drawing by Willem De Kooning by the young hand of Robert Rauschenberg, Damien Hirst’s sharks floated in formaldehyde. Hirst, Rauchenberg, Duchamp — I imagine both Goldsmith and Perloff enjoy associating with these types of daring and achievement. A closer parallel to the Goldsmith-Perloff experiment would be the use of the term conceptual as a descriptor of New York-based art projects of the late 60s and early 70s, with linkages by broad association to Sol LeWitt, Lawrence Weiner, John Baldessari, et al. I think this is the primary linkage intended. Sol LeWitt comes nearest to the Goldsmith-Perloff processual paradigm, having famously uttered, “idea becomes a machine that makes the art.” This is only one construct from that era, however. Lawrence Weiner, in contrast, describes conceptual art as thought conveyance through which texts, written instructions, for example, substitute for or obviate artifact. With this formula we have text that proposes motifs and procedures for imagining artifacts such as poetry, resulting in an Occam’s razor-like approach to conceptualization, a proposition along with a thin, cool treatment or abstract, a metatext, in any event.
Around the time LeWitt, Weiner, and Baldessari started these practices, poets were meta-texting with varying coolness, Bernadette Mayer, Clark Coolidge, Alice Notley, John Ashbery, Aram Saroyan, Ray DiPalma, Jennifer Bartlett, Ted Berrigan, Bruce Andrews, Jamie MacInnis, Ron Padgett, John Godfrey, Jim Brodey, Tony Towle, Ted Greenwald and others — their texts built in part of compressed vignettes and linguistic what-ifs, propositions about (and within) propositions, each an idea “that makes the art.” More, Mayer, Berrigan, Padgett, Notley, Godfrey, Towle often enact / model ‘concepts’ through de-compressing, half-ironically drawing in ‘evidentiary data.’
My points to follow need first to reference Mayer’s influential Studying Hunger, her list of instructional writing experiments, reworked and augmented by many language poets, along with additional examples from Coolidge, Ashbery, and others writing about their ideas through ideas. We need to make a more specific case for their having maintained a so-called author-function versus shifting that function via mechanics and other process maneuvers (transcriptions from other media, e.g.). In sum, it’s necessary to distinguish between at least two kinds of temperament and practice for conceptual poetics, one authored to its core, if you will, and one processed by means of refining / disappearing so-called authorship.
There are numerous examples of text production that conflates these temperaments. With regard to contemporary process constraints on practice, ambiguating authorship, authority, and originality underpins the impassive automaton and chance gaming features of earlier process-oriented texts by John Cage, Oulipo scribes and others adapted as precursors to the Goldsmith-Perloff paradigm. Goldsmith’s strategy in practice downsizes means of production to draw attention to itself as the gist (the practice of downsizing). Many of Goldsmith’s texts are ideas, pure propositions adding up to a form of argument to engage with or without material artifact. Robert Baird explains in the comment section under Goldsmith’s entry at harriet (5/30/08) that the salience to today’s unoriginal (or uncreative or boring) processual poetry centers not so much on the power of ideas or concepts as on its distillation of author-function:
Goldsmith’s originality lies not in destroying the author-function but in raising it to its purely formal apotheosis: he’s demonstrated that the most radical refinement of the author-function so far is the author who doesn’t have to write. And allow me to repeat: securing that apotheosis is an achievement, it is an act of genius, but it is both of these things because it’s original.Why not simply enjoy this as heady argumentation waged within processual praxis! one mode of conceptual poetics. A recursive problem in conferring the broader, more sweeping term conceptual poetics to process-oriented output emerges within the presumption that a regulated methodology is essential to conceptualization, and by extension, such methodology achieves a higher scale of reasoning and mental prowess to surpass other kinds of text, evident in Craig Dworkin’s rhetorical questions from the Introduction to his “Anthology of Conceptual Writing,” published at Goldsmith’s Ubuweb:
...what would a non-expressive poetry look like? A poetry of intellect rather than emotion? One in which the substitutions at the heart of metaphor and image were replaced by the direct presentation of language itself, with “spontaneous overflow” supplanted by meticulous procedure and exhaustively logical process?These descriptors point to a subset of conceptual poetry, hardly the entire set.
























